About Stanifer Global Sales
Our Mission
At Stanifer Global Sales LLC, our mission is to help manufacturers accelerate growth by connecting exceptional products with the right distribution partners, dealers, and customers throughout North America. We believe in building long-term partnerships founded on trust, integrity, accountability, and measurable results. With more than 25 years of experience working inside the manufacturing side of the automotive aftermarket, we understand what manufacturers expect from their sales representatives, because we have been in their position. Success is measured not by promises, but by execution, communication, and results.
Our commitment is to expand market presence, strengthen distribution, increase sell-through, and create profitable opportunities for both our manufacturing partners and their customers. We don't simply represent products. We build brands, develop markets, and create sustainable growth.
Our Vision
Our vision is to become North America's most trusted manufacturer's representative agency by setting the standard for professionalism, accountability, and market execution. We strive to be recognized as an extension of every manufacturer we represent, bringing the knowledge, discipline, and strategic thinking of an in-house sales organization while delivering the flexibility, relationships, and entrepreneurial drive of an independent agency.
Because our team comes from a manufacturing background, we understand the challenges our partners face every day, from product launches and inventory planning to distribution growth, brand positioning, and sell-through. Our goal is to become the partner manufacturers rely on to successfully enter new markets, strengthen existing channels, and achieve sustainable long-term growth throughout the automotive aftermarket, powersports, off-road, overland, RV, marine, and commercial fleet.
Core Values
Integrity
We conduct business with honesty, transparency, and respect. Our word is our commitment, and we earn trust through consistent actions.
Manufacturer First
Having spent decades on the manufacturing side of the business, we understand the expectations placed on a sales organization. We represent every brand as if it were our own and make decisions that support our partners' long-term success.
Execution Over Promises
Ideas are valuable, but execution creates results. We focus on disciplined follow-through, measurable objectives, and delivering on every commitment we make.
Partnership
The strongest relationships are built on mutual success. We work collaboratively with manufacturers, warehouse distributors, dealers, installers, and end users to create value for every link in the supply chain.
Industry Expertise
Our experience spans more than two decades in the automotive aftermarket and related industries. We leverage that knowledge, and our network of relationships, to accelerate growth and open doors.
Accountability
We hold ourselves to the same standards we expect from the manufacturers we represent. We communicate openly, report honestly, and take ownership of our performance.
Customer-Focused Growth
Growth is more than adding new accounts. We help customers succeed through product education, sales training, merchandising, marketing support, and programs that drive long-term sell-through.
Innovation
We embrace new ideas, technologies, and market opportunities that help our partners stay ahead of changing customer demands and industry trends.
Excellence
We pursue excellence in every interaction, every presentation, every sales call, and every partnership. Good enough is never our standard.
Relationships Matter
Products may open doors, but relationships build businesses. We invest in lasting partnerships founded on trust, reliability, and shared success.
Meet the Team
Manufacturing-side veterans who represent your brand as if it were our own.
Mike Stanifer is the Founder and CEO of Stanifer Global Sales (SGS), bringing more than 25 years of experience in the automotive aftermarket, powersports, off-road, RV, and commercial vehicle industries. Having spent much of his career on the manufacturing side, Mike understands what it takes to successfully launch products, build distribution, and drive sustainable sales growth.
Throughout his career, Mike has developed strong relationships with leading warehouse distributors, buying groups, retailers, and manufacturers across North America. His expertise spans sales strategy, market development, product launches, national account management, and channel expansion.
At SGS, Mike is committed to helping manufacturers grow their brands through strategic partnerships, hands-on field sales, and exceptional customer support, delivering measurable results throughout the U.S. and Canada.
Kelli Stanifer serves as Vice President of Stanifer Global Sales, where she is committed to building strong partnerships and helping manufacturers accelerate growth throughout the automotive aftermarket.
Fred Brayton is a sales and business development leader with over 20 years of experience in the automotive aftermarket. He has a proven track record of growing national accounts, expanding distribution, building strategic partnerships, and driving revenue growth.
Previously with ICON Vehicle Dynamics and Randy's Worldwide, Fred led initiatives in sales strategy, product launches, pricing, forecasting, and channel development. His extensive industry relationships and results-driven approach help manufacturers grow their market presence and accelerate sales.
Blake Allen brings seven years of experience in the automotive aftermarket, working with major OEM brands including BMW, Acura, and Audi. His passion for the powersports industry, especially dirt bikes, side-by-sides, and ATVs, combined with his commitment to exceptional customer service and relationship-building, allows him to help dealers and partners drive growth and deliver outstanding performance.
Where We Work
National sales representation across the United States and Canada, bringing proven brands from the United States and Australia into the North American aftermarket through established warehouse distributor relationships.
- United States: National WD, dealer, and installer coverage.
- Canada: Distribution and dealer development.
- Australia: Manufacturer relationships and market entry.
